OUR Technology

SCANTO TECHNOLOGY

Why video/visual recognition?

In today’s competitive global marketplace, video and image recognition technology are paramount for communication.

The ability for computers to recognise visuals, images, even VIDEOS, is probably the most exciting application of AI! As an AI-powered ‘interactive’ technology, Scanto’s patented computer vision system provides a solution that recognises visuals, images and videos. This means all media material – from print to billboard ads to banners, as well as digital signage, video walls and even live television, can be made actionable from within a branded environment, giving consumers one single user experience for multiple engagements across all physical media.

Core feature

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ACCURACY

Scanto’s patented Video and Image Recognition Technology allows for instantaneous processing of videos and images even if only 30 percent of the video or image is being captured.
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SCALABILITY

Scanto’s patented Video and Image Recognition Technology can be activated on the global level, allowing for scanning and interactions to be done wherever you are.
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MEASURABLE

With a CMS in place, Scanto’s technology allows brands and retailers to study data analytics and monitor insights related to videos and images which customers have scanned and interacted with.

PATENTED TECHNOLOGY

Our patented technology powered by AI – Impacting brands & businesses

With Scanto’s proprietary technology we have developed solutions that are the first-of-its-kind in the O2O (Offline to Online) space in Asia.

We have developed brand-centric apps for customer acquisition and gamification apps for lead generation. Our multi-channel solution is set to revitalise how brands and businesses like yours connect and interact with various customer segments, transforming the effectiveness of the traditional media landscape.

Our clients love how customer interactions across their O2O platforms are seamlessly integrated. They use Scanto’s solution to empower their brands and companies to convert traffic generated from out-of-home media or marketing collaterals into real time conversions and brand engagement opportunities.

RESEARCH INSIGHTS

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TRILLION
photos shared in 2016

Report from Deloittet

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BILLION
photos shared on Facebook and Snapchat

Report from KPMG

CLIENT DASHBOARD

Revolutionary O2O (Offline to Online) platform

With the power to transform physical media to a digital platform (P2D), Scanto Dashboard can help clients create opportunities and develop ways to build their branding, creating outstanding customer experiences and drive top-line company growth.

Designed with user-friendliness in mind, Scanto Dashboard can be easily operated by individuals with little to no technical expertise. Scanto Dashboard can manage and evaluate campaign efforts organised as collections and campaigns to provide concise reports and analysis.

Our platform can provide and display a multitude of crucial metrics and key performance indicators (KPIs) in real-time, such as the number of scans, time, date, and location of the interaction, equipping clients with the power to draw meaningful insights easily.

QR CODES vs SCANTO TECHNOLOGY

4 advantages of Scanto Technology over QR code

Distance and Placement of a Visual or Video

QR Codes need to be scanned in close proximity due to its size. A huge QR code on a poster is ugly and kills creativity.

Visual Recognition Technology only requires 30% of the visuals to recognize it.

Brand Equity for a Visual or Video

Users scan unrecognizable computer code for interaction. Users have no idea what the QR codes will lead them to.

Users scan recognizable brand/image/poster or video for interaction.

Ownership / Security

You do not own the QR code even if you generated it. Trust issue with QR codes.

A logo or creative poster is copyrighted and owned by you.

Flexibility

Unable to change the URL for the printed QR code.

Able to change the URL tagged to the visuals with ease