ENGAGE YOUR AUDIENCE WITH IMAGE AND VIDEO RECOGNITION
Increase conversion rates with Offline to Online (O2O) solutions
O2O traditionally stands for ‘Online to Offline’ in commerce, but we are redefining it – both offline to online and vice versa approaches are now possible with today’s technologies.
Just by interacting with a visual, Scanto’s video and image recognition technology is able to connect offline media to an online platform to deepen interactions.
Our technology works on every media channel from printed materials to traditional media, out-of-home billboards, videos and even live television programmes. We work with brands and businesses to enable them to customise their customer engagement and buying journeys.
A WORLD FULL OF INTERACTIONS
Your picture or video alone acts as an activation code – without the need for any graphic markers such as QR codes. Simply scan your content directly and users can activate a unique online experience.
Visual Recognition for Video & Live Broadcast
We are the first in the market to enable video recognition for pre-recorded videos and Live TV. Beyond simply measuring engagement through numbers, broadcasters and TV advertisers can interact with viewers directly and receive measurable responses.
Valuable Consumer Insights
Analyse real-time data with our customisable content management system (CMS) to measure effectiveness of your Offline to Online (O2O) campaigns.